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Franchise with Swella

The most innovative textured hair salon in the nation, specializing in braids

Swella Billboard

Launch a Swella Braid Bar for as little as $150K

Why swella?

The first of its kind

The textured hair industry is a growing $30 billion in annual revenue with no dominant players in our space right now. Swella is far more than what reaches the naked eye. We have protected IP, scalable processes, and global demand.

FAQs & Information

What is the time commitment and responsibility of a Swella Braid Bar Owner?

We have a semi-absentee business model. It takes ~6 months to hire and develop a strong team. Once you establish an A+ team, Swella's tech and support make it possible to manage your franchise in 10 hours/week.

Do I need to manage my own Marketing?

Absolutely not. Leave the marketing to Swella Corporate's team of experts! 

What are the monthly fees?

Your monthly fees will include an 8% royalty, reception, marketing, and tech fees. We believe in transparent and straightforward pricing, so you can focus on running your franchise with confidence and grace.

How much profit can I expect my Swella Braid Bar to make in its first year of business?

You can expect to make $20,000 in monthly profits at maturity for a Flagship Swella Braid Bar (~1200 sq ft.)

What support will I receive?

When you partner with Swella, Inc., you'll receive support from our dedicated retail team, including HR for hiring, logistics coordinators, turn-key marketing initiatives, and an incredible network of Swellapreneurs! 

Ready to own your own Swella Braid Bar?

Customer Reviews

I was pleased with the service and the atmosphere. There were no surprises or added fees. My appointment was pleasant.

Kind and friendly staff, clear policies, clean establishment, and fast service!

Comfortable Atmosphere, timely response and easy scheduling, great customer service and styling options

The experience was great and i love my hair.

Shampoo included, hair included, amazing customer service. What more can you ask for!

I like the ambience of the establishment, the fact that it is Black American owned and operated, clean and professional.

Kia was very understanding and willing to come up with a solution for my thinning edges. She was extremely quick and professional!

Braids came out beautiful, setting of Swella is amazing and the staff was great!

I was pleased with the service and the atmosphere. There were no surprises or added fees. My appointment was pleasant.

Very nice atmosphere. Very professional. Kamara did an excellent job on my hair

Respect people's time, friendly, great service, accommodating.

Everyone was professional and friendly. My stylist did a amazing job!

The first impression of the salon, down to the hair washer and the Braider.. the overall appearance of the salon

The salon was so clean everyone was very nice and attentive. My braids are impeccable. Porche my braider was amazing! I will definitely be back.

2nd time with this company and equally as pleased

quick and efficient service, nice stylists, caters to needs

Great environment and amazing braider! Very warm and welcoming.

Excellent customer service which is priceless!!!

Convenient, luxury experience, really great service, patience with my daughter's very thick and long hair. Cost is not unreasonable.

Very nice braider! Definitely made my experience good